Phone-based augmented reality (AR), in
which digital objects are superimposed onto the real world on screen, got a huge boost from the popularity of the Pokemon Go game. The game, launched in the United States in July last year, sent players into city streets, offices, parks and restaurants to search for colourful animated characters.
Analysts expected the game to make $3 billion for Apple over two years as gamers buy “PokeCoins” from its app store.