The strongest trends in the survey, which had a 46%
- 97% of respondents thought climate change is happening;
- 97% of respondents believed viewers had either "strong trust" or "moderate trust" in them as a reliable source of weather information;
- 91% of respondents were comfortable with presenting local historical climate statistics, and just under 70% were comfortable with future local climate projections; and
- 97% of respondents thought their audiences would be interested in learning about the impacts of climate change.
According to several analyses of where Australians get their news, in the age of ubiquitous social media TV is still the single largest news source.
And when one considers that social media and now apps are increasingly used as the interface for sharing professional content from news organisations – which includes TV news – the reach of TV content is not about to be challenged anytime soon.
The combined audience for primetime free-to-air TV in the five capital city markets alone is a weekly average of nearly 3 million viewers. This does not include those using catch-up on portable devices, and those watching the same news within the pay TV audience. And there are those who are getting many of the same news highlights and clips through their Facebook feeds and app-based push media.
Read more at: https://phys.org/news/2017-09-tv-weather-climate.html#jCp
