Merged Yoox Net-A-Porter aims to be as mobile as shoppers

Since the two joined last year, CEO Federico Marchetti

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has invested in new technology, added services like seaplanes to drop off rush orders to the Hamptons, and plans to expand same-day services in key markets like Dubai. Now the world's largest online luxury retailer, the company has launched a television shopping app with Apple TV and is making a big push into the Middle East and China.

"One of my biggest objectives is to transform the company into a mobile-only company," Marchetti, formerly CEO of Milan-based Yoox, told The Associated Press. "It's a new luxury conglomerate of the digital era."

Marchetti expects business from smartphones and tablets will account for three-quarters of total sales by the end of 2020. Right now, it's less than half. And these shoppers spend big. Its 2.6 million customers plop down an average of 335 euros ($366) per order.

Read more at: https://phys.org/news/2016-10-merged-yoox-net-a-porter-aims-mobile.html#jCp