Monday, October 9, 2017

Dyson: industry experts cast doubt on electric car project

Dyson became the latest manufacturer to

hop aboard the battery-powered bandwagon this week, revealing a £2.5bn investment plan to produce an electric vehicle by 2020.
In doing so, British inventor Sir James Dyson and his vacuum cleaner-making firm, raised eyebrows across the auto industry. Dyson is attempting to crash the party at a time when traditional carmakers are embroiled in an electric vehicle (EV) arms race.
Some of Britain’s biggest car manufacturers - steeped in the engineering and regulatory challenges that come with every new launch - reckon Dyson will struggle to rush a new EV into showrooms by 2020.
The Wiltshire-based company has a team of 400 engineers on the project, which has been under wraps for two and a half years. But he consumer technology firm is moving into the cut-throat world of car manufacturing with a blank sheet of paper – it has an electric motor, but no chassis and no manufacturing plant.