The Chinese electronics giant not only
The multi-pronged strategy covers three specific areas: design processes, business operations and, crucially, its hardware.
Having already curbed the iPhone’s momentum in China, Huawei is now the world’s number three smartphone brand behind Apple and Samsung with an 8.3% market share according to Gartner data.
Over the past year it has had its sights firmly set on gaining more traction in Europe, upping its core marketing staff count from five to 35 and moving the team’s HQ to London from Dusseldorf in what Garrihy has described as a “rapid growth journey”.
