The Soil Association are encouraging the
Following the supermarket horsemeat scandal and the recent mass egg recall, shoppers continue to question the origin of their food purchases. Food transparency is now an ever-growing trend.
The nation wants to know where their food comes from and the precise journey it made from field to fork.
Soil Association Certification, the UK’s largest organic certification body, have partnered with British tech start up Provenance to showcase ’the future of food’.
Digitally savvy customers can use pioneering interactive software to discover the people, places and certifications behind the organic products they buy.
