Technology Is Changing Coffee Habits...Quickly

Months later, the company seems to be

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working out the kinks, with a dedicated person in each store keeping tabs on mobile orders as they come in. “Total turnaway rates and in-store wait times are declining, indicating improving satisfaction,” writes Mizuho analyst Jeremy Scott, who surveyed some New York locations.

Adoption of the mobile-order platform “is still in the fast lane,” he adds, with his checks suggesting that almost 30% of New York City transactions are made in advance. That’s up from 25% in June and 17% a year ago. Nationally, Starbucks has said that 9% of total orders were placed in advance in the most recent quarter.

http://www.barrons.com/articles/technology-is-changing-coffee-habits-quickly-1506617117