The global PP market is valued at more than
“Our approach to innovation not only includes products and packaging but [also] technologies that allow us and others to have a positive impact on our environment,” says Kathy Fish, P&G chief technology officer. “This technology, which can remove virtually all contaminants and colors from used plastic, has the capacity to revolutionize the plastics recycling industry by enabling P&G and companies around the world to tap into sources of recycled plastics that deliver nearly identical performance and properties as virgin materials in a broad range of applications.”
Steve Alexander, CEO of the Association of Plastics Recyclers (APR), Washington, says, “In the U.S. alone, the demand for virgin-quality recycled PP is immense. The Association of Plastics Recyclers has identified 1 billion pounds of recycled PP demand in North American alone; 720 million pounds of that demand is for ‘high-quality’ recycled PP.”
Despite PureCycle using recycling technology developed by P&G, the recycled PP the company produces will be available for purchase across industries, according to the company.
P&G says this technology demonstrates its commitment to sustainability and helps in achieving the company’s 2020 recycling goals (doubling the use of recycled resin in plastic packaging and ensuring 90 percent of product packaging is either recyclable or programs are in place to create the ability to recycle it).
