Using new technology to match consumer expectations

Nutrartis’ technology enabled the creation of

a

new, one-of-a-kind, dispersible plant sterols. These well-known functional ingredients have been historically limited to margarine and daily applications. What’s the edge?
100% pure, fat free, plant sterols
Clinically proven to lower cholesterol AND triglycerides
Instant incorporation into any food or beverage
Improved organoleptic profile

Nutrartis’ consumer-driven NPD Cycle was proven effective with the successful launch of a retail product named Cardiosmile; it captured a 10% market share in its first year after launch with marginal marketing efforts and is expected to double sales during its second year of launch.

https://www.foodnavigator.com/Product-innovations/Using-new-technology-to-match-consumer-expectations