The reaction has been highly negative, with many people raising concerns about the implications for privacy online. Whether or not you think they are right, they could probably do with an update on what has been happening online these past few years.
We are entering into an era where data is king, where our every move, our every emotion and every contact can be tracked. With the increasing analysis of social media activity, there is often very little that we do that can be hidden from the organisations we interact with online.
