It’s a long, strange tale, set against a technology landscape that has changed quickly. Betamax was the first major attempt to provide high-quality record and playback capabilities of broadcast and domestic material to the average home.
So why did VHS – a technically inferior standard – win the standardisation battle in Europe and worldwide? As with all technological advances, just having the best technical performer doesn’t necessarily mean that you will succeed and get widescale adoption. The per-unit cost to produce and to the end user define, in most cases, how viable a new technology launch will be.