While Amazon's new batch of products aren't game-changers in the way that the original Echo or the Amazon Kindle were, they do help Amazon keep pace with the raft of rival products that have popped up since its last hardware refresh (the likes of the Google Home and the 4K Apple TV).
Indeed one of the selling points of the new, smaller Echo is the range of shells you can get for it, covering different looks in fabric and wood – very Google Home. It's also got a dedicated bass tweeter included for extra audio oomph, and can now handle audio playback across multiple rooms, making it a direct Sonos competitor.
