The trend started back in September, when Noah Schnapp, who plays Will Byers in the series, got kidnapped and tortured by a cult in Panic! at the Disco’s “LA Devotee” video. The kid gets poked, prodded, force-fed, and hooked up to electrodes until he chants along with a crazed, cockatiel-haired Brendon Urie. Poor Will just can’t catch a break, can he?
https://www.vanityfair.com/hollywood/2016/11/stranger-things-music-video-millie-bobby-brown-finn-wolfhard-noah-schnapp#intcid=dt-recirc-cral1

